Archive for October 16th, 2007

NBC’s supernatural drama, Heroes, may be pioneering a new form of product integration: Call it product displacement.

After Claire the cheerleader (yes, she was saved) received a Nissan Rogue as a gift in the season opener, the car went missing in last week’s episode, leading some to wonder if the show’s long-standing deal with Nissan had gone with it (nope, the Rogue reportedly will return).

Full Story

Share This

By Michael Slezak, EW.com
I know, I know. When it comes to Fergie, I’m totally like your crazy aunt who keeps insisting you try that Master Cleanse Diet where all you eat for a week is maple syrup, lemon juice and cayenne pepper (and then presumably punch someone in the face). You just want me to shut up already.

And I will. Right after I implore you to watch Fergie’s new video for “Clumsy,” the fifth single off her stellar CD, The Dutchess. Not only is the song a little slice of retro-pop heaven, but the accompanying clip is a must-see. Yeah, there’s some jar(*MAC*)ring product placement , and perhaps a brief rip-off of homage to Carrie Bradshaw’s Sex and the City runway spill, but the pop-up book concept is both inventive and amusing — and even manages to have fun with the bouncy-car video cliché.

Full Story

Share This

Today, my passion for marketing was rejuvenated thanks to an amazing agency visit. In the early morn of a Friday, Marketing Society members visited Grey Worldwide headquarters, which houses media planning firm MediaCom and its digital marketing communications arm, Beyond Interactive. After being greeted by HR reps Jennifer and Thomas, who generously fed us coffee, muffins and danishes, we were treated to an engaging interactive presentation by Dave, a Senior Partner at MediaCom, and two leaders from Beyond Interactive, including Joe, a Product Manager and Jodi, a Media Director.
Read the rest of this entry »

Share This