Archive for October 18th, 2007

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Who could forget this example of product placement? Did you buy Reese’s Pieces after seeing this movie?

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For a second week in a row, moviegoers were in on The Game Plan. Football royalty Joe Kingman is shaken up when young Peyton appears on his doorstep claiming to be his daughter. While his superstar status on the field is secure, his new role as father is more precarious as he enters the unfamiliar girl world of ballet and Corolle dolls.
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Check out Wikipedia’s post for product placement
http://en.wikipedia.org/wiki/Product_placement

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DVR may be everyone’s new best friend, but the technology is killing commercial revenue streams, so networks and studios are turning to product placement to keep up their income. That’s fine, we get it. However, there’s a right way—and a wrong way—to do product placement. For example:

Wrong: As seen on the Nissan-sponsored Heroes: “Oh, my gosh, Daddy! A Nissan Rogue of my very own?! Thank you so much!”
Wrong: As seen on How I Met Your Mother, during the Cadillac-sponsored Cadillac of Premieres Night: “Wow, Gael is the Cadillac of rebound guys.” 

Right: As seen on The Office, brought to you by Research in Motion’s BlackBerry device: “Michael doesn’t know how to work his BlackBerry. So, when he says, ‘BlackBerry me a message,’ he means, Write it on a Post-It note and put it on my BlackBerry.”
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Count on product placement at NBC Universal to only accelerate going forward. The reason: word this week that the company has tapped Telemundo executive Steve Mandala to head sales for its entertainment cable fleet.

Mandala and his colleagues at the Spanish-language network have shown a steady determination to wring revenues from slotting brands into content. Up for sale have been three options for a marketer to weave a product into one of Telemundo’s signature telenovelas: what the network alternately refers to as “passive integration,” “active integration” and “storyline integration.” Each is progressively more expensive. Read the rest of this entry »

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With a Q-Ratio of 2.1778, CW’s Reaper is the number one featured product placement of the week with their inclusion of the Toyota Prius.

After Sam wakes up to find that everything he touches gives him a shock, he consults Satan, who tells him that this is related to his next target - an escaped soul from hell who sucks energy from power lines to regain strength. In order to capture the escapee Sam must use his new vessel, a remote control monster truck, given to him by Satan himself.

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Q-Ratio: 1.9923
In Touch Magazine: FX’s It’s Always Sunny in Philadelphia
Mac teams up with Frank and Charlie to create a public access newscast after he misses his chance at fame in the news. Meanwhile, Dennis and Dee try to make it big in the club scene.

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Q-Ratio: 1.5872

Chevrolet: USA’s Law & Order: Criminal Intent
Eames re-opens the case into her husband’s murder.

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Q-Ratio: 1.5530

Hostess Sno Balls: NBC’s My Name Is Earl
Earl is offered a deal to receive a lesser sentence if he can resolve problems between rival gangs. But, he finds the task harder than he expected. Meanwhile, Randy looks for ways to join Earl in prison.

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