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RICHMOND, VA—If you can’t live without that Seamaster 300 M Chronometer James Bond wears in Casino Royale, you’re in luck. Visure Corp.’s eVisure site makes it easy to find clothing, electronics, cars and other products featured in movies and TV shows. But that’s only part of the company’s story: Visure also helps marketers measure the effectiveness of their media product placements.
Founded in 2003, the company did not really get up and running until the end of 2005, says Michael Song, founder and CEO of the Richmond-based company. Originally funded by Song’s family and friends, Visure then raised an angel round led by the Virginia CIT GAP funds with $100,000, which then converted into the company’s $1.7 million Series A round.
The company is currently negotiating a larger round. Read the rest of this entry »
Online video shops from Break.com to Revision3 are launching marketing and promotional initiatives to expand their audiences during the television writers strike.
Internet TV network Revision3, which produces the popular weekly Web show “Diggnation,” plans to increase the number of cross-promotions it runs for its shows within all of its programming in the coming weeks in an effort to lure views. Read the rest of this entry »
There’s been more than a few articles lately that seem to tear down Jerry Seinfeld, mostly motivated by the near relentless advertising and promotion for his “Bee Movie.”
Ando. Peter. Parkman. Heroes has a bunch of supporting characters, and in this week’s episode, it added another: a pink Samsung Sprint phone. The phone was visible in almost all scenes cheerleader Claire was in - notably while listening to music on it with her flying boyfriend West. In that scene, the phone was extremely visible. I caught that instantly this week plus a scene in which Bob (I think that’s his name - the bald Company dude with the glasses) visibly checking out the “human network” company Cisco, who also sponsored the limited commercial interruption NBC.com replay of the episode. Tune in to see what products turn up in the weeks to come. Did you spot any? Let us know by commenting below…
Jay-Z’s Rocawear clothing label has inked a licensing deal with cosmetics giant Elizabeth Arden. In March 2007, Jay-Z sold the urban clothing label, which he created with former business partners Damon Dash and Kareem ‘Biggs’ Burke in 1999, to Iconix Brand Group for a reported $204 million, however the mogul continues to oversee development of the brand and has retained his share in the company.”One reason we were motivated to be with Rocawear was because we liked the concept of the fashion brand,” said Ron Rolleston, executive vice president of Arden. “Also, people love Jay-Z. He has a clear vision of who he is, and we believe that will resonate with a young male consumer, then with women.”
Jay-Z also expressed excitement about collaborating with the beauty empire. “We are excited to partner with an industry giant such as Elizabeth Arden,” Jay-Z said. “The combination of their expertise in fragrance and our ability to affect popular culture will produce some incredible products and breathe excitement into the category.”
The partnership will produce men’s and women’s fragrances, which could be available next fall, along with skin care products and cosmetics.
DUBAI, United Arab Emirates — Arabic versions of popular MTV music programs from pop to hip hop will be the mainstay of MTV Arabia when the new channel — tabbed “the main platform for Arab youth in the region” by executives — launches Nov. 17.
The 24-hour service, which will include an array of lifestyle programs as well as the usual menu of music videos and an animated call to prayer every Friday, kicks off with a lavish launch party Nov.14 before going live at midnight on Nov. 17 on Nilesat 14 and Arabsat 24. It will reach a potential audience of nearly 200 million across the Middle East.
THE SPORTS-FOCUSED LOOP’D NETWORK HAS gone live–with Monster Energy, Oakley, Pacific Sunwear and Surfer Magazine all signed on to launch branded properties and integrated marketing efforts through the social media platform.
San-Diego based Loop’d is an official expansion of SponsorHouse, a social networking site that has connected amateur athletes with commercial sponsors since 2001.
The new platform will link those existing user profiles and data with branded communities like Monster Energy’s Monster Army into a network of properties dedicated to action, endurance and motor sports.
Currently, the umbrella of Loop’d properties boasts more than 200,000 members–with a decidedly young, male concentration. Members move through various sites via a branded navigation bar, and can create content like videos and blogs, and participate in contests and various sports-related activities.
NEW YORK (AdAge.com) — Score one for the creatives. In the great engagement debate, the medium and the message are constantly competing for supremacy — and it’s the message that gets a big boost in the latest research from GfK Starch Communications.
“We’re hoping to see a whole creative renaissance,” said Phil Sawyer, senior VP of GfK Starch Communications.
Ad readership surveys
The study, based on thousands of ad readership surveys, studied the effectiveness of print and online advertising based on the extent to which ads were remembered, how much readers were involved with them, and if the consumers were directly influenced by the ad to make a purchase.
In print magazines, the study found that readers who are engaged with a magazine are not necessarily engaged with its ads, so dedication to a title has little impact on the advertising itself.
Instead, those who are most likely to look at an ad and read its copy are those who are already enthusiastic about the product category or are favorably disposed toward the brand, the study found, suggesting that advertisers should seek out publications whose audiences are favorably disposed toward the brand and are product category “influentials.”
