Archive for November 9th, 2007

IN THE PAST TWO YEARS ad networks have finally gotten on the radar screens of big brands and brand agencies. While behavioral and other enhanced targeting tools have been the keys to this newfound success, ad networks need to bring their targeting outside the “black box” and offer new levels of transparency if they want to truly become integral to online branding strategy, Joe Apprendi, CEO of Collective Media, argues below. Behavioral Insider: Collective’s specialty is brand-based targeting. What are the special challenges for brands adopting behavioral approaches?

Full Story

Share This

That’s crazy product placement right here, check out the Roc Boys Video and you just can’t miss Jay-Z latest endorsement : Ace of Spades Champaign.

It doesn’t seem to be known in France (where they produce Champaign) but I bet the sales are way up in the US since Jay first introduced it in his Show me what you got video last year.

Full Story (with video)

Share This

I’m finding this news over at Variety so utterly surreal and weird. As the story goes, this place called Protagonist creates “entertainment concepts” for Pepsi’s many brands, and the idea for a new, Dew-branded game started there. The plan was to tap into Mountain Dew consumers who “don’t have that burning need for being rebellious or individualism” and are “more about choice and community,” and they wanted someone who “was interested in new ways at telling stories.” That person became none other than Forest Whitaker, who helped develop the new game that hits shelves next year.

Full Story

Share This

It was M&Ms. The company also passed up an opportunity to appear in E.T.

Share This