Paid Product Placement Marketing Can Evolve Into Commercial Free Radio And Televison
Posted by iTVX Staff on November 12th, 2007
By Tino Buntic
What happened when Hershey’s paid to have Reeces Pieces integrated into the movie, ET? Sales of Reecies Pieces shot up by 65% in the weeks following its theatrical release. This tells you that product placement works. And, it can work better than mainstream advertising if done properly. Paid product placement in the movies has been happening for many years. But relatively new is paid product placement marketing in radio and television. If it works in the movies, it’s only logical that it would work in TV and radio. We’ve seen it in many reality shows like The Apprentice, Survivor, and American Idol.
Sphere: Related Content
This is some text prior to the author information. You can change this text from the admin section of WP-Gravatar The global leader in product placement and branded entertainment valuation services. Read more from this authorTags: Branded Entertainment and Product Placement News