iTVX News Q-Ratio Acceptance iTVX Press Releases Breaking Branded Entertainment and Product Placement News
Outrageous Trivia Product Placement ResearchPosted by iTVX Staff on 16th November 2007
Look out South Africa, here comes the smack down. Video game publisher THQ is unleashing its largest global marketing effort behind its upcoming release of WWE Smackdown vs Raw 2008. THQ will spend $7 million in the U.S. and $4 million overseas to help extend the wrestling title’s fan base beyond core gamers.
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Posted by iTVX Staff on 16th November 2007
In another sign the congloms are readying themselves for a long strike, the networks have started tightening their belts.At a meeting of Fox Broadcasting brass Tuesday, execs were told to begin reigning in as much discretionary spending as possible. That includes travel expenses, transportation costs (including car services) and business-related meals.
Move followed NBC’s decision earlier this week to pull out of the TV Critics Assn. press tour. Network cited the need to be fiscally “prudent” (Daily Variety, Nov. 14).
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Filmography, Year, Role
Peacock may be weighing further cutbacks as well. And while nothing’s been announced at CBS, some Eye execs are proactively exercising financial restraint.
At Fox, the penny-pinching is being implemented early to stave off deeper cuts later if the strike doesn’t end soon. And the squeeze won’t just be felt at the network level.
“All of the Fox Entertainment Group will be looking at a variety of cost-containment initiatives, all designed to save jobs should the strike continue for months and months,” a News Corp. spokeswoman said.
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Posted by iTVX Staff on 16th November 2007
LISBON — Portugal Telecom has sold its outstanding 8.3% stake in PT Multimedia, which controls more than 80% of Portugal’s cable and satellite TV biz.Move comes in the wake of criticism made by the European Commission and the Portuguese competition authority of the recent spinoff, which concluded Nov. 7.
The telco hopes that by selling the stake it will quell criticism that PT and PTM still form part of the same group. However, the core shareholder structure of both companies remain similar.
One third of PTM stock is now held by Portuguese banks, including CGD with 15% and BES with 9%. The banks are also leading shareholders in PT and strategic partners.
Another local bank, BPI, purchased 7.8 million PTM shares during the spinoff and holds a 7.75% stake.
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Posted by iTVX Staff on 16th November 2007
MOBILE RESEARCH FIRM M:METRICS HAS launched a new ad-tracking service that will provide information on mobile advertisers by industry, company and product or service category.
As the first third-party service of its kind for mobile media, M:AdTracker will initially only monitor display ads on the mobile Web as well as on carrier networks. By next year, the service is expected to also track mobile text and search ads, as well as metrics for ad impressions, click-through rates and ad-spending estimates.
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Posted by iTVX Staff on 16th November 2007
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Posted by iTVX Staff on 16th November 2007
FEW MARKETING PROGRAMS COMPLETELY FULFILL one’s hopes. In the new year, marketers should avoid over-hyped opportunities to focus on measuring success one satisfied customer at a time. The following key trends may be worth considering. Get Game
Gaming now permeates society, creating fresh ways for marketers to connect. Millions of non-golfers are swinging virtual clubs as Nintendo’s Wii transformed video games. Senior citizen centers bought Wiis to entertain guests and connect with grandkids. MTV invested $500 million in online games, on top of the millions it spent for AddictingGames. Even B2B marketers will be smart to give gaming a fresh look while blending in messaging, training or recruiting.
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Posted by iTVX Staff on 16th November 2007
Production and financing shingle QED Intl. has launched a TV production arm, and is simultaneously financing a second TV shingle.In addition to bowing its QED TV unit, the company has signed on to partner and fund the launch of Manolin Entertainment, headed by former Paradigm agent Cal Boyington.
Boyington will serve as CEO of Manolin and work closely with QED in identifying new properties.
Timing is unfortunate for the company — scripted product won’t be available for the foreseeable future. For now, the companies are focused on several projects in development, including a book franchise-inspired gameshow, a pair of celebrity reality docu-sudsers and several properties spun off the Internet.
In addition to reality skeins, QED and Manolin plan to work on scripted dramas and comedies, specials and TV movies. The companies will also serve as distributors and licensors of their own product, they said.
QED Intl. CEO Bill Block announced the dual debuts Monday.
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Posted by iTVX Staff on 16th November 2007
SEOUL — Korea’s Studio 2.0 clinched a handful of mostly Asian sales at the recent American Film Market.
Horror pic “Epitaph” by the Jung Brothers was picked up by Encore for Singapore, Malaysia, Indonesia and Brunei, while Scholar Multimedia took Taiwan and B.I.R. Film bought rights for Turkey.
Romantic comedy “Lovers of 6 Years,” starring Kim Ha-neul, was pre-sold to Rose Media for Thailand. Pic is scheduled for a January release.
Lastly, musical comedy “Highway Star” was picked up by Diamond Cinema for Vietnam. Previous sales on this title were made to Japan, Thailand, Malaysia and Brunei.
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Posted by iTVX Staff on 16th November 2007
Over the course of human history, creative endeavors like music, art poetry and film have been allowed to flourish because of patronage. This means that market forces have allowed and encouraged these things to exist as mass enjoyments. Naturally, drawings that I did in kindergarten haven’t been circulating the art community because they weren’t seen as valuable by the culture at large … there are paintings that the market has deemed as more valuable than my drawing and therefore those have become famous works of art.
Then there is advertising. One of the very few forms of creation that has bucked the naturally occurring power of the marketplace. This was able to happen for so long because advertising had a patron with the money to counteract the will of the marketplace. Marketers. Together with their patrons, ad agencies have been forcing an awful lot of ads on people for the past century or so. Some have been good, most have been abysmal, but their aim wasn’t to entertain. It was to sell product. Read the rest of this entry »
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