Archive for December 13th, 2007

IF THERE’S TRUTH TO BE told in new research about brand integration released this week, then Bravo quite simply has a winner in Tim Gunn. The thrust of the new findings: Consumers are exponentially more likely to have positive feelings about–or make a purchase of–a product if it is integrated into a show they deem “highly enjoyable.” And that’s where Gunn comes in. The linchpin of both Bravo’s “Project Runway” and its new makeover show “Tim Gunn’s Guide to Style” certainly makes a series fit that bill by himself–at least to the target demographic.

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As the writers strike hits the six-week mark on Monday, the ramifications for the TV biz are growing by the hour.Starting next week, the force majeure ax may begin to fall on various talent deals at the major studios. Industry insiders say some of the nonwriting producer deals and nonwriting “pod” deals that have proliferated during the past decade could be vulnerable, particularly for those with a mixed track record of delivering successes to their studio partners.

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The following product placements highlight some of the best that was seen on television from November 25th through December 1st. These placements were interwoven into the very fabric of the stories becoming integral plot points or provided interesting ways of showing product integration within the program. Click here

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NBC also has released official images of the crime-fighting super-vehicle (thankfully, NBC’s latest product placement-mobile is a Ford Mustang, not a Nissan Rogue). The movie stars Justin Bruening (”Cold Case”), Deanna Russo (”NCIS”), …
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