Archive for December 17th, 2007

But thesps also want a cut of the money raised from product placement in comedies, dramas and telenovelas. But producers are unwilling to move on this as …
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With the writers strike entering its seventh week, SAG president Alan Rosenberg has pledged that the thesps union will continue backing the Writers Guild of America.”I am writing to you on behalf of 120,000 proud members of Screen Actors Guild who stand with you in solidarity as your strike continues,” Rosenberg said in a message sent Sunday to WGA members. “We believe that now more than ever, we must remain strong and even more committed to achieving our common objectives. We are proud to walk shoulder-to-shoulder with you and SAG will be there for as long as it takes. Your fight is our fight.”

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“30 Rock” continues to break barriers and incorporate product placement and commercials into their episodes. Ten “Holiday Fun Times With American Express” segments, featuring Rock’s actors have been produced, and are integrated into the …
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BERLIN — UFA, one of the biggest TV shingles in Germany, will return to film production in January with the creation of UFA Cinema, to be led by Teuton heavyweights Nico Hofmann, Wolf Bauer, Juergen Schuster and Thomas Friedl.UFA intends the new venture, which will produce up to eight films a year from its Potsdam base outside Berlin, to become one of Germany’s leading film producers. Distribution is also part of the game plan. UFA has pulled off a coup by bringing on board Friedl, who joins in April after 18 years at Constantin, Germany’s top indie producer-distrib.

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“It’s very expensive to make a movie, but also to promote it,” says Lori Sale, head of global branded entertainment for Hollywood powerhouse agency ICM, …
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NEW YORK (AdAge.com) — The writers strike and the decline of broadcast-TV ratings have got plenty of network executives down. Not Peter Chernin. The News Corp. president is one media-company executive who has reason to smile. With Fox readying its singing-contest juggernaut “American Idol” for January and the Super Bowl airing in February, the network is in the strongest position going into 2008. With double-digit cost-per-thousand price increases for scatter, Super Bowl prices at an all-time high — $2.7 million to $3 million for a 30-second spot — and marketers jonesing for TiVo-proof TV, Fox looks set to have a very fine first quarter.

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iTVX’s Frank Zazza was recently interviewed on NPR radio (93.9 FM in New York). Zazza discussed the FCC putting additional regulations on product placement and more. The interview will air 6:30 p.m. (EST) on Tuesday evening as well as on the web at www.marketplace.org.

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It’s called product placement in the movies. Can’t you see a cartoon couple walking by REI in West Hartford? That ought to be worth a few grand, don’t you think? By the way, Real Artways didn’t pay anything to be in this cartoon. …
Bob Englehart | Englehart’s View - http://blogs.courant.com/bob_englehart/

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And, in addition to all these issues on ownership matters, the FCC will also consider revising its sponsorship identification rules to determine if new rules need to be adopted to cover “embedded advertising”, ie product placement in …
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