Second Life is 8th “most effective” TV product placement
Posted by iTVX Staff on January 2nd, 2008
Though not in the upper echelons of the list, dominated by mega-brands like, uh, Tyson chicken and Sue Bee Honey, Second Life did manage to place eighth in The Hollywood Reporter’s list of “Most effective placements on TV in 2007.” How did the virtual world earn such an honorable distinction? Remember that guest appearance on NBC’s popular sitcom The Office? Curiously, as pointed out by kids at Massively, Second Life made a far more prominent appearance on CSI: NY but that episode didn’t earn the honor.
Sphere: Related ContentTags: Branded Entertainment and Product Placement News
July 29th, 2008 at 4:19 pm
Two things to note on this: “The Office” was the only non-reality show on the top ten list, and “Second Life” was the only non-paid placement.