Archive for January 10th, 2008

Tiger Woods- King of product placement

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Bravo has lined up a slew of high-profile support for its latest competition series, signing Alltel Wireless, Mercedes-Benz and Garnier as integrated sponsors of Make Me a Supermodel.

As the sole representative of the wireless category, Alltel will sponsor the live voting for Supermodel, as well as an online game that will launch concurrently with the show’s Jan. 10 premiere.

Supermodel’s exclusive automotive sponsor, Mercedes-Benz, will be featured in on-air billboards, tagged tune-in spots and series vignettes, and will be integrated into the fabric of the series as the official transportation vehicle, ferrying the 14 aspiring fashion models to and from shoots.

Garnier will also appear as an on-air sponsor, and will enjoy integrated positioning as the exclusive hair care partner used throughout the 10-episode run.

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With studios starting to drop the ax on staffers in order to cut costs during the strike, development deals with producers may not be far behind.Paramount, Universal and Fox have ended first-look deals with Reese Witherspoon; Dan Jinks and Bruce Cohen; Lynda Obst and Marc Rosen; Betty Thomas; Craig Brewer; George Tillman and Bob Teitel; and Roy Lee and Doug Davison.

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The day may soon be approaching when consumers will be able to walk into a Blockbuster store and rent a movie by downloading it instantly onto their video iPod or similar device. “We think the ultimate solution is a kiosk in a Blockbuster store and outside of a Blockbuster store that … will be able to distribute content to your portable device,” Blockbuster Chairman James Keyes told a Citigroup investors conference in Phoenix Wednesday. He predicted that video discs will become a thing of the past and that most movies will be rented in digital form. Keyes also said that he expects Blockbuster will benefit from an extended writers’ strike as people alter their viewing habits and turn to movie and TV rentals as an alternative to the networks’ planned menu of reruns, reality shows, and news magazines.

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With an incredible Q-Ratio of 18.6255 the #1 Featured Product Placement goes to “South Park” and the show’s incorporation of Guitar Hero…

Stan and Kyle become obsessed with Guitar Hero to the point where they’re breaking high score records and it doesn’t take long for Stan to realize that he could go even further with a different partner. Will the stress of being a rock star get to Stan now that his best friend is no longer by his side?

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BERLIN — Constantin Film, Germany’s leading independent producer-distrib, is following suit in the wake of Warner Bros. decision to go with the Blu-ray format.Company said Thursday it too had chosen the Blu-ray format for its hi-def home entertainment products.

Up until now, Constantin had supported both HD DVD and the Blu-ray technology, but as of March 1, new releases will be appearing solely in Blu-ray.

Warners last week rejected a dual-format strategy in favor of Blu-ray.

“By taking this trendsetting decision, the market-leading U.S. film group has helped to bring about faster the urgently needed clarification of the situation and to end the ‘format war’ that has been going on for years now,” Constantin said in a statement.

Franz Woodtli, Constantin’s home entertainment director, added: “In taking our decision in favor of the Blu-ray format, we are clearly following the international trend. The longstanding dispute about the successor to the DVD caused considerable uncertainty among consumers in 2007 in particular and has led to a delay in the mainstream introduction of hi-def as a result. Clear positioning therefore has advantages for consumers, producers and retailers.”

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Q-Ratio: 16.0395
(Jaguar XK-R) VH-1’s “America’s Most Smartest Model” One model must go it alone as they pair up to build and race go-karts. Another model makes a secret phone call to give theirself an edge on the next challenge: spokesmodeling the Jaguar XKR. Will the others call them out on cheating? Who will the judges send home, and who will they send to the finale to become America’s Most Smartest Model?

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NEW YORK — The de-glitzing of the Golden Globes has been a blow to everyone from movie marketers to caterers.

But could it lift award shows that aren’t hit by the strike?

The Film Independent Spirit Awards and the SAG Awards, both of which have been granted WGA waivers, could find themselves reaping the fruits of a Globes downsizing in media attention, TV ratings and advertising revenue.

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