iTVX News Q-Ratio Acceptance iTVX Press Releases Breaking Branded Entertainment and Product Placement News
Outrageous Trivia Product Placement ResearchPosted by iTVX Staff on 21st January 2008
LONDON — These are heady days for ITV, Blighty’s biggest private terrestrial web.As the “biggest schedule changes in 25 years” kick in, webheads at under-performing flagship network ITV1 can be forgiven for looking a bit anxious.
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Posted by iTVX Staff on 21st January 2008
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Posted by iTVX Staff on 21st January 2008
The Rome Film Festival’s decision to shift its start date to Oct. 2 from its customary mid-October slot is sparking molto mayhem in Italy’s film community.Italo culture czar Francesco Rutelli over the weekend expressed his exasperation at the announcement made a few weeks ago by the deep-pocketed Eternal City extravaganza, the third edition of which is now skedded for Oct. 2-12. Rome’s new dates narrow its already contentiously close gap with the Venice Film Festival.
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Posted by iTVX Staff on 21st January 2008
MADRID — British venture capital giant 3i is in advanced talks to take a 40% stake in growing Spanish TV production house Boomerang TV.3i’s investment looks set to be worth north of Euro30 million ($44.3 million).
Deal, which will probably close before month’s end, contemplates both the acquisition of a Boomerang shareholding by 3i and a capital increase at Boomerang, underwritten by current partners and 3i.
Boomerang shareholders include top Spanish film execs Enrique Cerezo and Jose Manuel Lorenzo, and company founders Pedro Ricote and Jose Abril.
In an increasingly turbulent Spanish TV landscape, which has seen audience fragmentation in the broadcast network market and steady spread of digital terrestrial TV, the production sector is searching for viable new business models. Boomerang is no exception.
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Posted by iTVX Staff on 21st January 2008
MEASUREMENT FIRM ITVX HAS TABBED a Jaguar brand integration on a recent episode of VH1’s “America’s Most Smartest Model” as the top product placement on a reality show in 2007. In second place came Donald Trump–technically “The Apprentice”–who employed his mother to plug Renuzit air freshener.
Calling it “a great product” as he introduced the challenge for the contestants–to create a 60-second spot for the brand–Trump said: “It was one of my mother’s favorite products.” Then, throughout that April 15 episode, Renuzit saw numerous product shots and verbal plugs.
On the Dec. 2 episode of “Smartest Model,” Jaguar used the show to promote the launch of its new XKR convertible. Contestants had to act as spokesmodels and give a presentation touting the flashy XKR–and they did so enthusiastically. “Yesterday, I got to ride in a new Jaguar XKR … and my heart kept fluttering,” said one. Another said: “The XKR hit the markets December of last year, or should I say intimidated the markets in December of last year?”
The iTVX firm has a propriety system where it uses a range of gauges–from the amount of product shots to the level of story-line integrations in scripted shows–to determine performance for a brand integration or product placement. Its rankings of the leading 2007 placements do not take into account whether a placement was paid for by an advertiser, only exposure levels.
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Posted by iTVX Staff on 21st January 2008
Canal Digital Sweden is launching its HD service for 9,000 cable TV subscribers in the town of Norrköping. The move is part of a wider plan to introduce HDTV onto cable and IPTV networks across the country.
In the week that Viasat belatedly launched its HD service, Canal Digital has lost no time in reminding Swedes that it was the first platform in Europe to distribute channels in the HD format, launching as long ago as 2005.
Three years later, Canal Digital is using its coverage of the Euro 2008 football championships as a springboard for the extension of its HD service. Tests are planned in Sollentuna through Sollentuna Energi, Västerås over Mälarenergi, Stockholm with OpenNet, Malmö with Öresundskraft and Linköping through Utsikt Linköping.
Eight HD channels – SVT HD, TV4HD, VOOM HD, Discovery HD, Silver HD, The History Channel HD, Canal Plus Sport HD and Canal Plus Film HD – are available from Canal Digital.
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Posted by iTVX Staff on 21st January 2008
LOS ANGELES Despite mounting concerns about strike-induced ratings shortfalls in the months to come, most advertisers are sticking with their upfront media commitments.
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