Adidas Campaign Takes Consumers Back To The Future
Posted by iTVX Staff on 17th February 2008
ADIDAS IS LAUNCHING A GLOBAL campaign, the first, for its Adidas Originals lifestyle brand.
Via Amsterdam180, it is based in that city and rallies round a series Web-based videos of people in the avant garde of art, music and athletics.
The first effort, launching this week, spotlights the man who founded Adidas, Adi Dassler, in his workshop in Germany. This is also the first time in the company’s 60-year history that its founder has been brought to the fore in Adidas advertising.
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