Brandtique: Maybelline
Posted by iTVX Staff on 1st March 2008
MAYBELLINE’S RECENT LINK WITH A series that carries “Lipstick” in the title, of all things, is a viable attempt at breaking through the proverbial clutter. It’s just that the execution could use a touch up–or more.
During a pause in a recent episode of NBC’s new drama “Lipstick Jungle,” there was a Maybelline New York vignette featuring the cosmetics marketer’s spokesman/makeup artist Chuck Hezekiah. He promises tips on how to get that “Lipstick Jungle Look”–how to take on the same presence as one of the show’s main characters.
In that Feb. 14 show, Hezekiah intends to offer help to those aspiring to look like “Nico,” a high-powered New York magazine editor played by Kim Raver.
“Nico,” for sure, has a certain look that could indeed inspire aspiration. But anyone that parses Hezekiah’s description of her might be a bit spun around. “She’s strong, driven, confident, but secretly vulnerable,” he says. Then he cuts right into “Nico’s skin has that natural, healthy look.”
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