Deutsch to use NextMedium tech
Posted by iTVX Staff on 9th March 2008
NextMedium announced Thursday that Deutsch will be the first advertising agency to utilize its online marketplace for brand integration in order to maximize opportunities for its clients.
“We talk to producers, networks and content providers all the time, but NextMedium’s platform adds a critical layer to the discussion,” said Peter Gardiner, chief media officer for Deutsch. “It will give us better access to inventory, campaign control and analytics, and opens more doors for us, enhancing brand capabilities for both Deutsch and our branded entertainment practice Media Bridge Entertainment.”
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