Advergaming is the new buzzword for brand promotion
Posted by iTVX Staff on March 10th, 2008
Mumbai, Mar 7 After cricket and Bollywood, advertisers seem to have discovered a new avenue for promotion - online games. And branding folks are trying newer ways to discover new seamless brand integration methods with games. Recently, a trend called ‘advergaming’, which primarily meant placement of brands within the games, took the industry by storm. Considering the growing potential, Zapak.com, one of the pioneers in advergaming, is all set to give a facelift to ‘advergaming’- in order to keep the enthusiasm intact, both online and offline. The company has tied up with two brands - Parachute and Maybelline New York and has created two games ‘Parachute 6 sixes Challenge’ and ‘Maybelline Magic Makeover’.
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