PlattForm Holdings Reorganizes As Ad Venture Interactive
Posted by iTVX Staff on March 25th, 2008
PLATTFORM HOLDINGS IS REORGANIZING UNDER the new name Ad Venture Interactive (AVI). Based in New York and Kansas City, the parent company, AVI, is a full-service interactive marketing and advertising company encompassing three divisions: PlattForm Advertising (PFA), VentureDirect Worldwide (VDW) and Beauty Schools Marketing Group (BSMG). Together, these divisions offer interactive marketing and advertising services to a number of distinct verticals.
PlattForm CEO Michael Platt will assume the newly created role of CEO for Ad Venture Interactive. Platt founded PlattForm as a media placement agency in 1988. In the new position, Platt will oversee and integrate all three divisions of Ad Venture Interactive. He will also manage mergers and acquisitions and work closely with the CEOs of each division to develop the long-term strategy for AVI.
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