The brands that became movie stars
Posted by iTVX Staff on 6th April 2008
The hot movie star of the summer is set to be a car – or rather a huge great people-mover called the Dodge Caravan. The Dodge family utility vehicle plays a leading role in Soccer Mom, a family comedy-cum-road movie due to be released soon. The promotion is an example of the advertising industry’s rebirth – renaissance, if you will. Chrysler, which owns the Dodge brand, has parted with serious money to have its car given central casting in the film.
While the movie may have a limited theatrical release, it will feature on cable television in the US, be aired around the world online and available as a DVD. Product placement is the new persuasion – much subtler than the Stone Age advertising approach that exhorted us to buy and buy more.
Full Story
Tags: Total Entertainment, Global Branded Entertainment, Branded Entertainment and Product Placement News
Posted in Total Entertainment, Global Branded Entertainment, Branded Entertainment and Product Placement News | No Comments »