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Nicomarket, a European anti-smoking campaign, sought a new method of dissuading its target youth audience from smoking, beyond the usual scare tactics such as highlighting death statistics. The biggest challenge was fulfilling its intentions for visibility and effect in 27 European markets, on a relatively tiny budget of €500,000.
Starcom MediaVest Group has quietly created a massive consumer tracking study that finally answers a long vexing question for marketers: how media buys and advertising messages influence consumer intentions to buy their products. The study, which was unveiled internally to Publicis media executives during the Venice Festival earlier this month, has been in development for more than a year, and already has compiled profiles on more than 16,000 consumers in 28 markets worldwide.
Few mobile Web sites have demonstrated the ability to reel in big audiences just yet, but mobile is proving to be a reach extension vehicle when coupled with the top sites on the Internet, particularly in the weather and entertainment categories, finds a new report issued by The Nielsen Company.
Starcom MediaVest Group has quietly created a massive consumer tracking study that finally answers a long vexing question for marketers: how media buys and advertising messages influence consumer intentions to buy their products. The study, which was unveiled internally to Publicis media executives during the Venice Festival earlier this month, has been in development for more than a year, and already has compiled profiles on more than 16,000 consumers in 28 markets worldwide.
Americans drank billions of dollars worth of bottled water in 2007. So, if you’re one of the category’s smaller players and have to go up against industry Goliaths and niche marketers like yourself, how do you make a splash?
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Concord-based owater has lured Boston Red Sox outfielder Jacoby Ellsbury to promote its line of water. He has recorded a radio ad for the product that is set to run this month, and owater is mulling some other marketing events for him to help “maximize Jacoby’s stuff,” said Kim Stewart, owater’s vice president of marketing. But there’s a twist: As part of the deal, Ellsbury, 24, will get a small ownership stake in the company, which he and owater declined to quantify. Full Story
Montreal-based Canoe.tv is adding new English and French web series to its portfolio - which includes Canoe.ca as well as information verticals like Cnews, Slam!, Jam! and Lifewise, as well as the Sun Media newspaper sites. The Canoe Network attracts over 8.8 million monthly visitors.
As well, Canoe GM of digital media and eCommerce Dominique Forest tells MiC that product placement and branded content are part of the company’s strategy for the coming months. “We have proposed this to a lot of agencies in French, and will propose it to a lot of agencies in English during the next few weeks,” he explains, adding that about 10 concepts are in the works in categories ranging from cooking to drama, and some pilots have been produced.Full Story
Q-Ratio™: 6.1689 (Toyota Corolla) Comedy Central’s “Night of Too Many Stars: An Overbooked Concert for Autism Education” Jon Stewart hosts this fund-raiser for autism charities from New York City’s Beacon Theatre. Performers include Will Ferrell, Adam Sandler, Tina Fey, Rosie O’Donnell, Conan O’Brien, Sarah Silverman and Steve Carell.
Not all of the characters from Peter Jackson’s original “Lords of the Rings” trilogy feature in “The Hobbit,” but with a second, transitional film that takes place in the years between the two novels, there’s a big chance we will indeed see the return of Frodo and friends.
“Hobbit” director Guillermo Del Toro said he would love to bring back Elijah Wood, Sean Astin and so on, for that second film, to reprise their roles from the original trio of films.
“I want to be very clear about this. I am not going to recast any actor that is willing and able to work with us,” Del Toro told MTV News. “It would be my hope to bring back the same actors to play the parts. The casting on the trilogy was perfect.”
The first film, “The Hobbit” won’t feature many of the characters that we saw in “Lord of the Rings” because it’s set some fifty years before the events of that series. The main star of it will likely be Ian Holm, reprising his role as Bilbo. Or will he?
