Harley-Davidson gets into product placement in new Indiana Jones flick
Posted by iTVX Staff on May 1st, 2008
It seems that the marketing folks at Harley-Davidson have managed to get a bit of product placement for themselves, following the likes of Audi with Iron Man, Volkswagen with The Bourne Ultimatum and GM with Transformers. The new Indiana Jones movie, titled ‘Indiana Jones and the Kingdom of Crystal Skull’ features both Harrison Ford and Shia The Le Beouf riding what appears at first glance to be an old Harley. Upon closer inspection, the bike is actually a new model, complete with fuel injection and Harley’s new six-speed transmission. The movie-crew manages to make the bike look much older by using parts from older machines, such as the old Sportster tank and pre-war “beehive” tail light. Look real close and you may even notice the fake kick-starter which must just be welded to the frame.
Tags: Total Entertainment, Branded Entertainment and Product Placement News, ana, indiana jones, iron man, marketing, movie, placement, product, product placement, strike, transformers
May 26th, 2008 at 1:08 pm
The tail light on the Indy Jones bike is not a beehive tail light but a tomestone tailight which is popular among us Harley riders of vintage bikes.