Movies And Product Placement: A Thumbs Up Or Down?
Posted by iTVX Staff on May 6th, 2008
I’m a movie junkie and I’m so happy the summer movie season is underway. You’ll probably find me at a theater every weekend between now and the end of July–when the movie premiers finally slow down.
And when it comes to summer blockbusters, there’s always one sneaky player no one talks about much: the products that are placed, often for high prices, in key scenes and in close proximity to stars.
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