Viewers Favor Product Placement Over Commercials — But What’s The Tipping Point?
Posted by iTVX Staff on May 13th, 2008
A new poll by Entertainment Weekly shows three out of four TV viewers prefer product placement over commercials.
What EW didn’t survey was whether TV viewers would mind seeing 20 different product placements over 40 minutes of program content — or around one every two minutes — every night for every TV show.
I use this equation because that is what it would take to replicate the current financial TV model, where there are 10 minutes of national TV commercial messages per hour of prime-time programming — plus two more minutes for local advertising time, as well as additional minutes per hour of network promotion time.
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