Sesame Street makes big deal with New Balance

Posted by iTVX Staff on May 14th, 2008

Cookie Monster

By iTVX Staff

Bummer. Sesame Street signed a huge deal with New Balance sneakers to create a branded line of kicks for infants and kids. Why bummer? Well, it’s simple: they should’ve extended the deal to adult sneaks as well. Personally, I would love to wear a pair of sneaks with Cookie Monster or Snuffy on them. That may just be me, but tell me you wouldn’t wear them? Tell me college kids wouldn’t dig the whole throwback vibe? Comment below and share your feelings on that.

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One Response to “Sesame Street makes big deal with New Balance”

  1. Kira Says:

    I would love to wear these sneakers. I was disappointed that the deal did not include adults sneakers. Look at how well the other companies are doing with Looney Toon shoes for adults or even the logo on the adult apparel.

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