Suave’s ‘In the Motherhood’ Leaps from Web to ABC
Posted by iTVX Staff on May 20th, 2008
A quirky ABC web series, In the Motherhood, is expected to air on television at midseason or early next year. The online show features stories of real mothers in real situations, and is created by MindShare Entertainment for Suave and Sprint.
When it airs on television, products will continue to be embedded in the story lines, according to The New York Times. The show, if it successfully makes the leap to television, will be the first time a branded entertainment campaign has crossed the web-TV chasm.
The webisodes last only five to seven minutes, so they will need major tweaking before they make it to TV.
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August 18th, 2008 at 9:44 pm
Maybe for this actress/mom there will even be a LEAP from the “In the Motherhood” Discussion Board back to ABC? I first appeared on ABC with Leah on “Living Dolls” in 1989 and resumed acting after marrying and establishing a brood of four with twins. Enjoying doing “live” video responses, joining in the ‘Hood…hoping to be a guest on the show!
“fourwithtwins”
ITM Discussion “Spring” Board:
http://cc.motherhood.liveworld.com/topic/Time-Vent/Mommyhear-Roar/700000801
August 19th, 2008 at 1:19 am
The ITM Discussion Board call this the Best thing ever and can’t wait to see it on TV!
http://cc.motherhood.liveworld.com/topic/Did-Think-Webisodes/Best-Thing/700001374
“fourwithtwins”