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WNBC, NBC’s flagship in New York is partnering with The Knot, a media company specializing in weddings, to launch I Do!, a new 10-episode weekly series on weddings that’s tailor-made for a niche advertisers. The series, which debuts this Saturday, June 7 and airs 7 p.m. to 7:30 p.m., is being produced by LX.TV, NBC Local Media’s recently-acquired local entertainment arm.
The new series is the latest lifestyle-focused program produced for WNBC by LX.TV, which also produces content for KNBC in Los Angeles. LX.TV programming currently airing on WNBC includes LX.TV 1st Look and Open House NYC.
NBC’s Heroes will likely be tied to “360-degree” packages.
NBC has completed its upfront negotiations for all dayparts, selling its inventory at mid-to-high single digit cost-per-thousand increases, and taking in $1.9 billion in prime time ad dollars, up $100 million from last year’s upfront, sources at NBC said.
While NBC sources would not offer a breakout of CPM increases by daypart, Mediaweek learned from media buyers that NBC network prime-time deals averaged about 5 percent price hikes, while some of the other dayparts, particularly morning, were higher.
Though the amount of ad dollars advertisers wanted to put down were in the same range as last year’s upfront, NBC was able to grow its prime-time ad dollar volume by selling about 80 percent of its available inventory, about 4 percent more than last year.
NBC officials believed it was a better move to sell more inventory in the upfront, then take a chance in the scatter market with the uncertain economy.
One really has to wonder about the people who watch Fox’s “Hell’s Kitchen.” Full of schadenfreude they must be–more than willing to take pleasure in someone else’s misfortune.
It would be one thing if the ranting, raving star/host Gordon Ramsay reserved his abrasive, abusive criticism for the competing chef’s creations in the kitchen. (The show takes what’s now a rote formula for reality TV, with amateur chefs competing for prizes with eliminations each week.)
Research and analytics firm iTVX, based in New Rochelle, New York, has developed a new tool that enables marketers to measure the value of branded content and product placements in web content.
Forget the Google name drop, rising rockers Carolina Liar bring up MySpace in “Last Night,” a song off their debut album “Instrumentals: Coming To Terms.” Methinks the MySpace name dropping won’t stop there. Could a “MySpace Add Me” single be too far off for Teyana Taylor?
Q-Ratio™: 2.5699 (Home Depot) CBS’ “The Academy of Country Music Awards” The roster is set for an all star list of performers to appear on the 43rd Academy of Country Music Awards. Trace Adkins, Brooks & Dunn, Miranda Lambert and Montgomery Gentry are all set to perform on the 43rd ACMAs, broadcasting live from the MGM Grand in Las Vegas. The event honors country music’s top talent as well as the industry’s hottest emerging talent.
In my last column, I opened up the search “branding” can of worms regarding unclicked search ads and generated a fascinating discussion with Gian Fulgoni and James Lamberti from comScore, as well as Aaron Goldman from Resolution Media, who has unpublished research that sheds new light on the subject and counters my argument. I think it’s fair to say that the value of an unclicked search ad still needs further research to resolve the question.
If it proves that there is brand lift created, then the question of pricing models currently used comes back into play. As Lamberti mentioned, perhaps the problem is not the pricing model but the measurement methods. And, as Jonathon Mendez from Ramp Digital added, “Is Google leaving lots of money on the table? They’re the most insanely profitable company of our time — I think they know what they’re doing.”
