Archive for June 7th, 2008

Green Room’s McCarter Busy Reinventing TV Buying

Posted by iTVX Staff on 7th June 2008

NEW YORK (AdAge.com) — Here’s one big reason why this year’s early upfront deals were smaller, integrated partnerships: Media buyers such as Guy McCarter are helping put branded entertainment at the forefront of all TV buying negotiations, and producing them at record speed, too.

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