GM Realigns Marketing, Drives Staff Changes
Posted by iTVX Staff on June 16th, 2008
General Motors, after realigning its eight brands into four channels, is shifting divisional marketing staff.
At Chevrolet, Kim Kosak will be general director of advertising and promotions, reporting to Ed Peper, North America vice president, which is analogous to her current role as divisional manager. Rick Scheidt, previously executive director of product development, will be executive director, product marketing. Kurt McNeil, previously regional general manager in the South-Central region will now be general sales manager. Scheidt and McNeil will report to Peper.
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