IAB Launches Revised Ad Unit, Rich Media Guidelines
Posted by iTVX Staff on July 2nd, 2008
The Interactive Advertising Bureau (IAB) has released the Revised Ad Unit and Rich Media Creative Guidelines. By providing the industry with a common minimum set of creative specifications, these revised guidelines help simplify the online ad buying process, according to the IAB.
The guidelines include minimums for common ad formats and sizes such as banners and buttons as well as transitional and various over-the-page units such as floating ads, page takeovers and tear-backs. They define rich media as separate from basic animated ads by requiring interaction aside from the ability to click-through. Cover ads delivered into standard Web environments including email and static and dynamic Web pages; and finally update the minimum file sizes of the 2002 Universal Ad Package (found at www.iab.net/UAP).
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