Branding ‘Stuff’ With The ‘Sims’
Posted by iTVX Staff on July 3rd, 2008
EA’s “The Sims 2″ has created some very neat branding opportunities. About a year ago, EA released a “stuff pack” — a collection of items that can be imported into the game – that were modeled and branded after clothing retailer H&M . Just this past week, EA released another stuff pack for Ikea, the well-known Swedish furniture company (the one with the meatballs). In a word, this is brilliant. It is also one of the best placements of in-game advertising I have ever seen. The “Sims” series has been one of the most successful games ever, with the 100 millionth copy sold in April of this year. It’s crossed the gender gap, addicting girls as well as guys. So with the infrastructure and demographics already in place, this was a fairly safe placement, and will likely bear Ikea nothing but good things.
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