The search for a fast and agile getaway car for the latest edition of Robert Ludlum’s The Bourne Conspiracy video game led to the MINI Cooper S being featured in the game’s adrenaline-pumping driving sequences. Developed by High Moon Studios for Sierra Entertainment, a global division of Vivendi Games, the highly anticipated video game for the Playstation 3 computer entertainment system and the Xbox 360 video game and entertainment system made its worldwide debut earlier this month.

Based on Ludlum’s novels and the trilogy of blockbuster films, The Bourne Conspiracy video game allows players to take on the persona of superspy and trained assassin Jason Bourne and engage in a variety of adventures in espionage - from hand-to-hand combat, to dramatic evasions and escapes, to high-speed pursuit in a Chili Red MINI Cooper S.

“The role of the MINI Cooper S in The Bourne Conspiracy game is a great fit for the MINI brand. As the featured vehicle and Bourne’s getaway car, this integration allows us to demonstrate the agility and performance that’s inherent in the full line of MINI vehicles,” said Kate Alini, MINI Marketing Communications manager. “The association with The Bourne Conspiracy game and the additional promotional opportunities we’ve received will help us reach the male demographic in a powerful, organic way.”

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