Archive for July 4th, 2008

Traveling during the last 10 days, I have had 26 meetings and two speaking engagements. I have had some amazingly insightful conversations with some of the smartest people about the social media challenge and opportunity, from the media agency, creative agency, marketer, and publisher perspective. One theme kept popping up: It’s not that media shops, creative agencies and marketers don’t see the potential of social media, it’s that agencies, in their traditional role, have developed an organization that does not support the proper activation of social media for brands. 

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In order to boost consumer awareness and sales of HD Radio receivers, the HD Digital Radio Alliance will launch a mobile marketing campaign with partner 3Cinteractive. The mobile initiative is the first part of the Alliance’s new $57 million ad campaign in which radio ads will be broadcast in 100 markets over 13 weeks.

Although more than 1700 radio stations broadcast in HD, sales of receivers, estimated in the tens of thousands, have yet to catch on with consumers.

Sixty-five percent of the ads will tell consumers to text message the word “UPGRADE” to 34343 for information on HD Radio receivers, retailers and vehicles that provide HD Radio broadcasts. Listeners will also have a chance to win one of 200 HD Radio receivers.

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YouTube is not the most important online video distribution partner.

Sounds like a pretty crazy statement, right?

After all, Nielsen Online said YouTube delivered 3.8 billion video streams to 68 million unique visitors in May, more than 11 times the volume of its closest competitor.

Yet YouTube is not the most important online video distribution partner.

That statement sounds even loonier when you consider this fact: Hitwise reported just last week that YouTube accounted for 75% of all U.S. visits in May to video Web sites, with MySpace a distant second at 9%. What’s more, YouTube’s market share of visits to video sites rose 26% over last year, while MySpace’s fell 44%.

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FUNimation Entertainment, a wholly-owned subsidiary of the Navarre Corporation,  and YouTube,™ the leading online video community that allows people to discover, watch and share originally created videos,  established a content and advertising relationship to provide greater visibility for FUNimation titles on a YouTube branded Channel. This is the first time a US anime company establishes a branded Channel on YouTube and FUNimation Entertainment plans to offer the YouTube community a wide variety of video programming.Starting this month, the FUNimation YouTube Channel (www.youtube.com/funimation) will have newly added video content from the company’s most popular series, including full-length episodes of “Blue Gender”, “Slayers”, “Peach Girl”, “Mushishi”, and “Kiddy Grade”, as well as many upcoming titles.  New episodes from the series will be available every week and will remain on the Channel for a limited time.   Program excerpts and extended previews will also be available on the Channel, as well as promotional content and special YouTube-only features.

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