Why Brands Need a New Kind of Leader
Posted by iTVX Staff on July 17th, 2008
When it comes to social media, Ford is an admitted neophyte. It dipped its toe in the water with its well-received “Bold moves” campaign in 2006, and it hired a social-media consulting firm to create blog-friendly press releases. But for the most part, it has remained on the sidelines when it comes to using new technology tools to foster two-way conversations with customers and its employees.
Sphere: Related ContentTags: Branded Entertainment and Product Placement News
July 18th, 2008 at 9:16 am
More and more automotive companies are looking to see how they are perceived online. It’s a definite point of interest, as online reputations are increasingly a reflection of offline opinion, but a reflection that can be monitored, measured, analysed, and, best of all, with which companies can engage.