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Research firm Nielsen tallying product placement ads

Posted by iTVX Staff on July 21st, 2008

Others are trying different approaches to measure the effectiveness of brand placement. Frank Zazza, the product promoter who was responsible for promoting the placing of Reese’s Pieces in “E.T.” and putting Junior Mints in Cosmo Kramer’s hands in “Seinfeld,” now runs a firm called ITVX that seeks to measure viewer recall of product placement.

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