Inside OMD’s Reorganization
Posted by iTVX Staff on July 22nd, 2008
A little more than two months ago, Intel awarded its $300 million media account to Omnicom’s OMD, which out-dueled Publicis Groupe’s Starcom and the incumbent, Interpublic’s Universal McCann. At the time, Nancy Bhagat, the client’s vp of sales and marketing, said, “OMD gave us a stronger sense of possessing world-class media industry leadership and state-of-the-art business intelligence and analytics.”
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