ITV2 rapped over ‘Am Idol’ Ford vids
Posted by iTVX Staff on July 22nd, 2008
ITV2 left too much US product placement in its edits of American Idol, broadcasting regulators have ruled.
Music videos featured in the final rounds of the latest series featured “prolonged” and close-up shots of Ford cars, including the interior and sometimes logos, Ofcom said.
In the US product placement is allowed, but to be aired in the UK programmes must be edited so items are not “promoted… or given undue prominence”.
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