Ad campaign for HBO’s ‘True Blood’ confuses thirsty consumers
Posted by iTVX Staff on July 23rd, 2008
HBO’s inventive campaign to drum up interest for True Blood, the vampire series from Six Feet Under creator Alan Ball that debuts Sept. 7, may be a little too high concept for the average mortal. Outdoor ads and vending machines that tout a bottled drink called Tru Blood have driven consumers to the network website, where they’ve futilely tried to buy the product or locate a dealer. What they end up discovering is that the beverage — which is supposed to be synthetic blood — only exists in the drama, which stars Anna Paquin and is based on the Sookie Stackhouse book series by Charlaine Harris.
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September 16th, 2008 at 8:22 am
True Blood resembles Heroes at first glance (just rented the first episode from Blockbuster)… for some reason this show makes me want to eat Cajun food and drink cheap beer