Archive for August, 2008

Universal plans Blu-ray push

Posted by iTVX Staff on 29th August 2008

Universal will release comicbook actioner “The Incredible Hulk” on Blu-ray day-and-date internationally on Oct. 13. Read the rest of this entry »

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FCC Survey: Most TV Stations Ready for DTV

Posted by iTVX Staff on 29th August 2008

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The vast majority of active full power TV stations, 96 percent, are ready or will be ready to make the transition to full digital service by the Feb. 17, 2009 deadline, according to a status report released by the Federal Communications Commission on Wednesday (Aug. 27).

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MediaPost: The New Standard In Advertising In A Social Media World

Posted by iTVX Staff on 29th August 2008

What started out in 2003 as simple community-based Web sites and tools for sharing information with friends, social media has grown into a phenomenon of epic proportions with the monumental success of sites such as YouTube, Bebo, Flickr, Digg and a myriad of others. Read the rest of this entry »

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Advertisers Must Approach Video ‘Super Sharers’ With Care

Posted by iTVX Staff on 29th August 2008

More than just a source for stupid-human tricks, online video is fast becoming the de facto medium for friends and family to connect, according to new research conducted by interactive agency Sharpe Partners.

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Nissan and Spring will be back with Heroes, will you though?

Posted by iTVX Staff on 29th August 2008

By iTVX Staff

Sprint and Nissan are visibly in episodes of NBC’s superhero show Heroes, and both sponsors will be back come the forthcoming third season of the show, but one wonders if the audiences will be. Long before the writer’s strike last winter, critics and fans alike were miffed at season two. The storylines were weaker than the first season and additional characters just padded the show too much with unnecessary subplots. The creators promise that the show - which hasn’t been seen since last December- Read the rest of this entry »

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Fizzing Up Coke’s Identity

Posted by iTVX Staff on 29th August 2008

As Coca-Cola (KO) Vice-President of Design David Butler tells it, when he was hired in 2003 by then Creative Director Esther Lee he was given a mandate: “We need to do more with design. Go figure it out.” Figuring it out isn’t easy at a company with some 350 brands, more than 300 bottling partners, and countless retail partners in more than 200 countries. But some five years later he oversees a global team of 60 designers who focus on everything from brand identity to bottle design to coolers and vending machines to licensed goods. Read the rest of this entry »

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iPhone Bows in India Minus Western Hysteria

Posted by iTVX Staff on 29th August 2008

Reuters reports Apple Inc.’s hugely popular 3G iPhone made its debut in India last Friday, but with a price tag of $700 there was none of the mass hysteria that marked its launch in the United States, Europe and parts of Asia last month.

At about three times the U.S. retail price, and twice the monthly salary of white-collar middle managers, the phone may still find buyers among affluent young professionals who are snapping up iconic brands and luxury items and helping fuel the Asian giant’s trillion dollar economy.

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Big Ten Network Signs Carriage Deal With Time Warner

Posted by iTVX Staff on 29th August 2008

The Big Ten Network, a joint venture between the Big Ten Conference and Fox Cable Networks, has reached an agreement-in-principle on a carriage deal with Time Warner Cable, that will include high definition telecasts and video-on-demand programming made available on Time Warner Cable in all Big Ten cities where it is distributed. Read the rest of this entry »

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MyToons joins with Vuze

Posted by iTVX Staff on 29th August 2008

By iTVX Staff

MyToons has partnered with the video sharing application company Vuze. According to Mediaweek, MyTunes will launch a channel aimed at Vuze’s users across the globe.  MyToons Cartoon Classics is one such channel which will include clips of old school animated series and films like Popeye and Betty Boop. More channels are planned.

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Sorkin to make Facebook movie

Posted by iTVX Staff on 29th August 2008

By iTVX Staff

Aaron Sorkin, the man behind The West Wing and A Few Good Men will be writing a script based on the rise of social network site Facebook. The film will be produced for Columbia Pictures. No casting has been set yet but one has to think the biggest star of the movie will be the site itself. Talk about product placement.

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iTVX: Measuring Product Placement Evolution

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