Archive for August 1st, 2008

Prinze Joins WWE Creative Team

Posted by iTVX Staff on 1st August 2008

Freddie Prinze Jr. will join the creative team at World Wrestling Entertainment. Mr. Prinze will contribute behind the scenes to WWE’s weekly television and pay-per-view programs.

“Freddie Prinze Jr.’s passion, energy and creativity make him an excellent fit for WWE,” Chairman Vince McMahon said in a statement.

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MGM to reboot ‘Robocop’ franchise

Posted by iTVX Staff on 1st August 2008

MGM is ready to reboot its “RoboCop” franchise.Darren Aronofsky has signed on to direct and David Self is penning a new installment about the hero whose tagline is “part man, part machine and all cop.”

“RoboCop,” which is being fast-tracked for a 2010 release, becomes the first potential tentpole to come together since Mary Parent took the reins of MGM in March. Aronofsky’s involvement has been one of the worst kept secrets, with rumors rampant in the blogosphere that “The Fountain” helmer was eyeing the project.

MGM is keeping the logline under wraps, but insiders say it will take the sci-fi vigilante classic in more of a noir direction.

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Striking a Chord with Comic Product Placement

Posted by iTVX Staff on 1st August 2008

Strika Entertainment, which began creating its football-themed comic in South Africa, has expanded its operations and is now widely present in South America, with an eye on the U.S. Hispanic market.
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iTVX: Measuring Product Placement Evolution

Product Placement. Branded Entertainment. Integration.