T-Mobile Signs on to Nokia’s Spike Lee Social Film
Posted by iTVX Staff on August 11th, 2008
T-Mobile has signed on as the top sponsor for Nokia Productions, the consumer-generated promotion that will build a short film out of video and audio footage from the mobile phones of everyday people.
Participants in the multimedia project are being asked to go to nokiaproductions.com to submit music, photos, video and text on the overall theme of the role music plays in their life experiences. That content will then be edited and assembled by filmmaker Spike Lee into a short, collaborative multimedia presentation that will have a full Los Angeles premiere.
Mobile phone maker Nokia launched both the collaborative project and the Nokia Productions division in April as a way to highlight the multimedia features and creative empowerment of its latest handset models.
“Mobile-generated art is fast becoming the next medium for film,” Lee said in a statement at the launch of the campaign. “With state-of-the-art multimedia devices like what Nokia has to offer, you are seeing first hand the democratization of film.”
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August 12th, 2008 at 2:50 pm
[…] videos. By the way, you don’t have to own a Nokia phone to take part in this film production. Now T-Mobile has joined as the sponsor for this project. Nokia is getting ready for the final film as […]