Nestlé Waters Launches First National Campaign to Hispanics
Posted by iTVX Staff on August 12th, 2008
By iTVX Staff
Banking on the popularity she has in the Hispanic community and beyond, Nestlé Waters North America has signed a two-year spokesperson deal with Cristina Saralegui for its first national marketing campaign targeted to U.S. Hispanics.
The Hispanic television personality has been inked for the “Vive Sanamente” campaign (said to be multimillion dollars). The campaign, which translates to Live Healthy in English, will include television ads on Univision, TeleFutura, Galavision and Vanidades as well as radio spots in Los Angeles, New York, Houston, Phoenix and San Antonio. Print ads are also part of the deal.
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October 2nd, 2008 at 12:02 am
Picking Cristina to be the spokeswomen for this campaign was a great idea. The woman is, afterall, one of People Magazine’s 25 most influential Hispanics. This was a smart decision on Nestle’s part. I’ve never actually tried this particular brand of water, but I do recall Jennifer Lopez saying, “Everybody trusts Cristina!” Maybe I’ll just have to pick up a bottle or two…
And while we’re on the topic of Cristina, did you know she’s also working with AARP right now? She’s joined forces with this great company to show you how beneficial a membership with them is!
Here’s the scoop:
Talk show host, Cristina Saralegui has paired up with AARP to to help spread the word about their great benefits!
Check out http://www.upclosewithcristina.com to learn more and make a customizable video! You can have fun with your friends and
make them on online TV star with Cristina’s video, “Amigos Live!” It’s a blast!
Also, you can enter to win an all inclusive trip for 2 to Miami to to see the Cristina Saralegui show!
Definitley check out AARP for yourself or for a relative or client.
AARP has great benefits, including (but not limited to):
- Exclusive travel discounts
- Prescription discounts
- Retirement planning
- Free companion membership
I hope it’s alright that I commented on your blog — wanted to let them know about the fun video with Cristina and AARP’s great benefits. If you have any further questions,
please don’t hesitate to email me.
Thanks!
Isabella Coldivar
AARP Ambassador
isabellaAARP@gmail.com