Archive for August 15th, 2008

Sears announced it will unveil a lifestyle exhibit in the heart of Bryant Park on September 10, designed to showcase a new portfolio of brands and bring a taste of Fashion Week to the masses. In recent seasons, Sears Holdings had held private appointments for the nation’s top editors in nearby style suites, creating a bridge between runway couture and affordable, on-trend fashions for a mainstream audience. The fall installation takes Sears’ philosophy of approachable design one step further - introducing what executives call the attainable good life.

Full Story

Share This

By iTVX Staff

According to WENN, Seth Rogen, currently enjoying success with his stoner comedy Pineapple Express, is planning to combine that film along with his hit 2007 comedy Superbad into a joint sequel. The film would include characters from both films in a crossover film. One wonders, however, how Rogen can make it work since he appears as two different characters in both films.

Share This

By iTVX Staff

Bebo has named Sean Kane its global head of mobile. The UK-based social network  selected the former Intercasting Corporation general manager months after it had adopted that company’s platform. Back in March, AOL bought Bebo for $850 million.

Share This

By Jon Chattman, iTVX Staff,

Olga Kurylenko, the new Bond girl in the upcoming Quantum of Solace, will be used in a new campaign for Heineken along with some film scenes and sets. According to AdWeek, the Dutch beer company is continuing its partnership with Bond - most recently incorporating Casino Royale’s Eva Green in ads last Bond go round.

Quantum of Solace opens in November.

For more on this, check AdWeek

Share This

By iTVX Staff

Yesterday we shed light on product placements in Tropic Thunder but omitted one key example of it. Nintendo’s Wii is featured in a big way. A cameo by a Hollywood heavy (not Tom Cruise, another one which we won’t reveal here) is seen playing Wii Sports in his office on a big screen.

Share This

By iTVX Staff

BBC magazine has an interesting story about the new film Somers Town , a film about a runaway teen that features and is actually funded by Eurostar.  The article goes on about how the filmmaker behind the project stayed on because he was told his film wouldn’t end up as one long commercial. The stor, more importantly, poses the question of whether or not this form of product placement is what the future holds. The writer notes how Unilever is funding a show around Pot Noodle.  Sponsorship could turn up all over the place. If the individual placement is of quality, doesn’t seem forced, and manages to somehow enhance the film and the product, so be it.

For the BBC story, click here

Share This

By Jon Chattman, iTVX Staff

Billy Bob Thornton has been tapped to star as Freddy Krueger in a “Nightmare on Elm Street” reboot. Robert Englund who had played the famous bladed villain since the original 1984 film, announced Thornton was taking over on a talk show.  No word if those jump ropers from the original films will make a comeback. They creeped me out as a kid. Still do.

Share This

Facebook and other social networking sites are enjoying rapid growth worldwide, thanks to a surge in social media activity outside the U.S., especially in emerging regions.

Full Story

Share This

Toyota has launched a new TV, print and online campaign that promotes the brand as the future of green, safe and humane mobility. The effort, via the Japanese auto giant’s global agency, Dentsu, broke on weekend news programs as a 60-second ad. New York-based Dentsu America, which pitched against five other Toyota agencies, won the project in November.

Full Story

Share This