« Tropic Thunder and Wii
Bebo names Kane »

Bond and brew

Posted by iTVX Staff on August 15th, 2008

By Jon Chattman, iTVX Staff,

Olga Kurylenko, the new Bond girl in the upcoming Quantum of Solace, will be used in a new campaign for Heineken along with some film scenes and sets. According to AdWeek, the Dutch beer company is continuing its partnership with Bond - most recently incorporating Casino Royale’s Eva Green in ads last Bond go round.

Quantum of Solace opens in November.

For more on this, check AdWeek

Share This

Sphere: Related Content

This is some text prior to the author information. You can change this text from the admin section of WP-Gravatar The global leader in product placement and branded entertainment valuation services. Read more from this author


Tags:

This entry was posted on Friday, August 15th, 2008 at 3:54 pm and is filed under iTVX in the News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Contact Us

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

« Tropic Thunder and Wii
Bebo names Kane »



iTVX: Measuring Product Placement Evolution

Product Placement. Branded Entertainment. Integration.