Cavemen living on; Geico and ESPN join forces

Posted by iTVX Staff on August 18th, 2008

By iTVX Staff

The failed ABC sitcom clearly didn’t kill the Geico Cavemen gimmick. Madison+Vine is reporting ESPN has partnered up with Geico to include the Cavemen characters on their SportsCenter program. The Cavemen will be featured in fantasy football ads and will appear in vignettes on the show. Don’t look for any joint ventures with Carpoolers.

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