ANA Survey: A Majority of Advertisers Plan to Slash Budgets
Posted by iTVX Staff on August 22nd, 2008
It’s going to be a bumpy six months for advertising, according to results from a new survey of advertisers released Thursday (Aug. 21) by the Association of National Advertisers. More than half of the 100 advertisers (53 percent) surveyed expect their ad budgets to be reduced in the next six months because of the tough economic climate.
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