Nickelodeon to partner with AT&T on iCarly
Posted by iTVX Staff on August 25th, 2008
By iTVX Staff
Nickelodeon has signed a deal with AT&T - the first time the network has signed on with a wireless partner - to a deal relating to its hit show iCarly.Branded ads will begin running next week with the characters showing off their Samsung Palm Centro phones during the show’s
interactive segments.Viewers will be directed to a special AT&T microsite hosted by Nick.com in the spots. MediaWeek has more on this joint venture into tween land, here.
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