Heineken partners with Heavy.com
Posted by iTVX Staff on August 27th, 2008
By iTVX Staff
Today’s MediaPost Marketing Daily has an interesting story on Heineken linking up with Heavy.com in an attempt to draw more male interest. Heineken and its “Premium Light” brand are sponsoring a new edition of “Hit List” - a countdown of numerous top tens - now branded with Heineken skin.
“The nature of the Web allows us to deliver topical social currency in real-time,” Brian Citron, senior brand director for Heineken Premium Light, told MediaPost.
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