Japan’s Mixi Tops Facebook and MySpace
Posted by iTVX Staff on August 27th, 2008
Asuka Kosaka joined Facebook this year to connect with her English-speaking friends. But when the 29-year-old wants to share her thoughts and photos with 70 friends and family members in Japan, she heads straight for another site: Mixi.
Mixi (2121.T) may not have the global reach of social networking giants Facebook and MySpace, but in Japan it’s king. The Tokyo company had 15 million users as of June, a 40% gain from 10.7 million a year earlier. No other social networking site even comes close, analysts say. Facebook and News Corp.’s (NWS) MySpace disclose only worldwide numbers. “Most of my friends don’t know that Facebook and MySpace have Japanese-language sites,” says Kosaka.
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