Focus joins Nissan and Quiznos sponsoring new TNT drama
Posted by iTVX Staff on August 28th, 2008
By iTVX Staff
TNT’s new series “Raising the Bar” will be sponsored by Focus Features, Nissan and Quiznos. In the second episode of the legal drama by “NYPD Blue” creator Steven Bochco, an extended trailer of Focus Features’ “Burn After Reading” will play. Sneak tune-in spots will also play during the episode. Quiznos and Nissan’s Altima will respectively be promoted. Quiznos will sponsor a few episodes with some signage on the bottom third of the screen during episodes.
Altima, on the other hand, will be seen prominently on TNT.tv. Nissan will also have a special spot in the series as well as a special NY-themed sweepstakes. Sounds very similar to deals we’ve seen for other TNT shows like “The Closer” and “Saving Grace.”
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