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DirecTV will start offering TiVo premium HD digital video recorders in a new deal that runs through at least February 2015. Multichannel News reports the deal, and notes how DirecTV will continue to offer DVR with the new TiVo HD boxes as “an alternative choice.”
By iTVX Staff
Walmart is sponsoring YouTube on the set videos of Transformers 2. There’s also product placement of special Nike shoes courtesy of Michael Bay, the famous director who has been slammed before for his blatant product placements. Read the rest of this entry »
CondéNet’s Style.com is set to roll out a new shopping channel designed to better enable users to shop for the fashion and accessories that the site’s renowned editors choose to showcase on the site. Read the rest of this entry »
This month, a home décor title and a premium cable channel make for the unlikeliest of bedfellows this side of Times Square and a trailer-cum-restaurant as the two shack up in Manhattan’s Gramercy Park for a unique marketing partnership. Full Story
The upcoming Samuel L. Jackson film Lakeview Terrace opens later this month, and if the trailers are any indication, the film will essentially play out as a remake of Unlawful Entry. In the film, Jackson plays an L.A. cop who terroizes his new next door neighbors - a newlywed couple played by Patrick Wilson and Kerry Washington. The movie, which features Jackson in his trademark mid-to-late 1990s ruthless intense character, seems fairly lackluster in the previews but maybe it’ll surprise. Read the rest of this entry »
Abu Dhabi, often called the richest city in the world, plans to use $1 billion of its oil wealth to invest in movie productions over the next five years, Edward Borgerding, CEO of Abu Dhabi Media Company has told the London Financial Times. He said that the company has set up a company called imagenation abu dhabi (like Hollywood’s dick clark company, all lowercase) that plans to become one of the world’s largest film producers Read the rest of this entry »
By iTVX Staff
People.com has a story on the ever evolving celebrity of Chris Brown. No longer just a recording artist and singer, he’s now a designer. Brown recently stopped in an LA Lids store to premiere his new line of six exclusively designed New Era caps. Read the rest of this entry »
It’s hard to resist the potent cocktail of ’90s nostalgia and sexed-up fresh faces that The CW’s new 90210 promised — and the ratings bear that out. Tuesday’s series debut garnered 4.9 million viewers, making it the highest-rated premiere in network history among adults 18-49 and beating reigning buzz queen Gossip Girl’s numbers from the previous night (by 1.5 million viewers!). Read the rest of this entry »
According to Brandweek, Libby’s Vegetables has chosen country star Sara Evans to help promote their product. Specifically, the singer has recorded a version of the brand’s jingle “When it says Libby’s on the label.” The ad will air on country music stations throughout the month. Further more, people can listen to two different versions of the jingle at the Getbacktothetable.com. Recipes and cooking tips will also be there. Read the rest of this entry »
Procter & Gamble is promoting the launch of its new Tide to Go Mini stain remover pen with a series of consumer-generated spoofs airing on primetime TV this month. Read the rest of this entry »
