Archive for September 5th, 2008

TBS shows its ‘Love’ online

Posted by iTVX Staff on 5th September 2008

Tokyo Broadcasting System, one of Japan’s major TV networks, plans to expand its broadband service to include new pics and shows from TBS and TBS satellite service BS-i.On Nov. 11, eight days before the theatrical bow of TBS’ drama “New Type: Just for Love” (New Type: Tada, ai no tame ni), TBS will offer the pic on its IPTV broadband service TBS BooBo Box for 1,000 yen ($9) per view.

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Nokia Set For “Comes With Music” Launch

Posted by iTVX Staff on 5th September 2008

After months of speculation, Nokia has finally disclosed that the United Kingdom will be the first territory to offer its all-you-can-eat “Comes With Music” digital music service.

The actual launch date of the service, designed to be in time for the Christmas bonanza, will be announced Oct. 2. Read the rest of this entry »

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Wal-Mart to Roll Out ‘Smart Network’

Posted by iTVX Staff on 5th September 2008

Wal-Mart  is taking its in-store network digital, announcing Wednesday (Sept. 3) the launch of the Wal-Mart Smart Network. Rolling out to about 300 stores, including all super centers, in time for the holiday season, the new network will be powered by Internet Protocol Television, allowing content and advertising to be monitored and controlled down to a single screen. By 2010, Wal-Mart anticipates chain-wide deployment of 27,000 screens.
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Come to Alaska

Posted by iTVX Staff on 5th September 2008

Hockey Moms Turn Out for Sarah Palin

By Jon Chattman, iTVX Staff

GOP vice presidential nominee Sarah Palin is a walking billboard for Alaska don’t you think? From her stories to her accent, it’s as if the GOP campaign now comes with product placement in the form of an Alaska brochure every time she goes out there. Furthermore, Palin must’ve worked wonders for eBay after telling Read the rest of this entry »

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WSJ: Gap Widens in Online Advertising

Posted by iTVX Staff on 5th September 2008

Spending on Internet advertising is climbing at a healthy clip — rising 20% in the U.S. in the second quarter — and growth forecasts are strong despite the weak economy. But that growth isn’t being enjoyed by everyone.

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LinkedIn and CNBC get together

Posted by iTVX Staff on 5th September 2008

By iTVX Staff

Another day, another social networking advancement. CNBC and networking Web site LinkedIn are linking up with the former starting to air  content generated by the site’s members including survey results. This merger should benefit both parties, Read the rest of this entry »

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Publicis Buys Digital Marcom Shop PBJS

Posted by iTVX Staff on 5th September 2008

Ever-acquisitive Publicis Groupe has purchased Seattle-based digital marketing company PBJS. That shop’s largest client is Microsoft.

The 26-person shop specializes in multi-channel strategic communications and works to cultivate sustainable relationships between brands and their audiences. Events management, interactive media and branded entertainment are all areas of PBJS’ expertise. Read the rest of this entry »

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Nextsar joins up with DirecTV and AT&T

Posted by iTVX Staff on 5th September 2008

Nexstar Broadcasting Group, one of the most aggressive negotiators of retransmission deals, announced Thursday (Sept. 4) it has signed multi-year retransmission consent agreements with DirecTV and AT&T. The agreements cover the distribution of Nexstar’s TV stations, including the high-definition signals.]

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CM Punk and Pepsi: Tag-Team product placement

Posted by iTVX Staff on 5th September 2008

By iTVX Staff

Anyone who watches WWE wrestling knows first hand that everytime champion C.M. Punk goes out to the ring, it’s instant product placement for Pepsi. We’ll explain. The grappler sports a Pepsi logo on his left shoulder, which according to online sources, was inspired as a joke while he was in a fraternity. We’re not sure if that story is true but supposedly Punk’s “brothers” got beer logo tattoos and he thought it’d be funnier to get Pepsi since he’s “straight edge.” Read the rest of this entry »

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Internet personality to join ABCFamily.com

Posted by iTVX Staff on 5th September 2008

By iTVX Staff

Brigitte Dale’s video blog is coming to ABCFamily.com.  Dale is a full-time writer, podcaster and online video producer.

“We are very excited to have Brigitte’s fresh perspective and insights. She brings a clever, quirky look at pop culture and is just plain fun to watch. We look forward to further extending Brigitte’s reach to our millennial audience,” Vickie Collier, VP of digital media for ABC Family, said in a statement to TVWeek.

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iTVX: Measuring Product Placement Evolution

Product Placement. Branded Entertainment. Integration.