Archive for September 8th, 2008

By iTVX Staff

Get used to seeing Ford’s Flex. According to MediaPost’s Marketing Daily, Fox Motor  is releasing 30-second TV spots for the car as well as print advertising. In addition, look for digital movies, applicationsfor everything fromYahoo to the iPhone as well as a Dish TV program. The product placement is endless. Read the rest of this entry »

Share This

By iTVX Staff

PlayPhone and Top Up TV are joining together to create a branded television channel. This marks the first time a mobile entertainment brand has done this. Notably, according to UTalkMarketing.com, Playphone Hits will “showcase the rich mobile content” offered by Playphone’s Splash Mobile service. Read the rest of this entry »

Share This

By iTVX Staff

A network has decided to create a show specifically for the Web. Sound familiar? It should, because it’s happening - what seems like - every day.

HBOlab is launching a Web video series featuring Jessica Rose, the infamous Web star of “lonelygirl15.” She will be joined with video bloggers sxePhil and KevJumba and others in the new scripted comedy “Hooking Up.” The Web series will launch Oct. 1 with a total 10-episode run. While it’ll air on HBO’s hookingupshow.comcom, it will also be seen on YouTube and MySpace. Read the rest of this entry »

Share This

China will avoid the curse that often afflicts hosts of the Olympic Games — an economic slowdown after the games leave town.  For China, there is “no real sign of a significant hangover for the remainder of 2008,” said Alex Abplanalp, the former head of Read the rest of this entry »

Share This

A talking dog with a crush on his owner’s wife. An American baby with a British accent. These are among the legion of cartoon characters played by Seth MacFarlane, creator of the animated hit “Family Guy.” Now, the 34-year-old who could pass for one of his show’s fratboy fans has stepped into a new role: multimedia mogul.

Full Story

Share This

By iTVX Staff

According to online sources, CVS Caremark All Kids Can and Hefty Zoo Pals brands will sponsor the kids’ series Arthur on PBS this season. Chuck E. Cheese sponsored the show in the past and will likely again.

The sponsorship deal includes on-air spots for CVS and Hefty and various promotions with PBS affliate stations.

Share This

By iTVX Staff

Maybe it’s me, but I think Jerry Seinfeld is trying too hard. After watching his promos for Bee Movielast year it’s clear the comedian doesn’t really know what to do with himself these days. Ie. For years following his legendary sitcom’s last episode, he went into hiding really - turning up only on the stand-up circuit and not television sets. Then Bee Movie came out and you couldn’t turn on any station (notably NBC) without seeing the star promote the film. 30 Rock anyone? In any event, last night the first Seinfeld spots aired for Microsoft. The 90-second commercial which starred Seinfeld with Bill Gates debuted during NFL coverage and the MTV VMA’s. Read the rest of this entry »

Share This

You can blame TV for today’s rise in revenue for the optical industry. “Palin has created quite a stir … with her designer glasses,” blares a headline in USA Today.We are told the frames worn by the Republican vice presidential candidate are designed by Kazuo Kawasaki, a Japanese industrial designer. The Sarah Palin frame, with lenses, can run up to $700.
Full Story

Share This

By iTVX Staff

AOL will insert audio ads during calls to Moviefone this fall via a partnership with voice recognition company Apptera, according to Mediaweek. The ads will be centric to the movie callers’ requested information. For example, if you’re calling for a horror movie listing, expect an ad for a similar horror flick to be heard. Personally,  anything is better than hearing Mr. Moviefone’s voice all the time.

Share This

Thirteen-year-old Brian Mackie has a glint in his eye as, cradling a little brown loaf, he steps from a busy 19th-century market into the middle of an explosive suffragette protest. Another duck and a dive and he’s marching alongside a parade of soldiers off to the battlefields of the Great War. He clambers over a wall, scuttles down an alley and finds himself in the rubble-strewn aftermath of the Blitz. Not to worry, though – Read the rest of this entry »

Share This